Marketing & Communications Specialist
Fives Giddings & Lewis – Fond du Lac, Wisconsin
Join Our Team!
Fives Giddings & Lewis is actively seeking a Marketing & Communications Specialist to join our team in Fond du Lac, Wisconsin.
Learn more about our company:
Position Summary
The Marketing Specialist supports the execution of marketing, communications, and content initiatives across the Machine Tools Division in the United States. Reporting to the Global Director of Marketing & Communications, this role works closely with business unit leaders, sales teams, customers, and divisional marketing team members to develop and execute marketing programs that drive business growth, customer engagement, and lead generation.
This hands-on position is responsible for creating and coordinating marketing content and deliverables, including customer success stories, website content, social media, email communications, sales enablement materials, and promotional campaigns across multiple business units, products, services, and technologies. The role ensures divisional priorities are translated into timely, customer-focused marketing initiatives that strengthen brand visibility, support customer acquisition and retention, and promote the division's capabilities across key industries and target markets.
In addition to supporting local business priorities, this role serves as an active contributor within the global High Precision Machines (HPM) Marketing & Communications network, collaborating with marketing colleagues across regions to support divisional initiatives, share best practices, and help promote a consistent HPM brand and messaging strategy.
Key Responsibilities
The successful candidate will:
Hybrid Content Specialty
- Serve as a contributor within a designated marketing specialty area based on individual skills, experience, and business needs, while supporting broader divisional and regional marketing initiatives.
- Partner with marketing colleagues across the Americas, Europe, China, and the United Kingdom to share best practices, support common objectives, and contribute to cross-functional marketing projects.
- Help drive consistency, innovation, collaboration, and continuous improvement across the HPM Marketing & Communications network while supporting divisional growth objectives.
- Collaborate with marketing colleagues across regions to share expertise, support common objectives, and strengthen alignment across the HPM Marketing & Communications network.
Content & Communications Coordination
- Develop and coordinate internal and external communications, including customer success stories, news articles, product highlights, and timely new order announcements that support business visibility and recognition of commercial successes.
- Write, edit, and manage content that supports marketing campaigns, customer engagement, and thought leadership initiatives.
- Coordinate the collection of customer testimonials, case studies, photography, and video content.
- Coordinate the development of customer testimonials, success stories, and case studies in collaboration with sales, engineering, service, and business unit leaders.
- Monitor industry trends, customer activities, competitive developments, and market opportunities to identify relevant content, story ideas, and communication opportunities.
Digital Performance & Website Optimization
- Create, publish, and maintain website pages and content to ensure information remains current, accurate, and aligned with business objectives.
- Develop web content supporting product launches, service offerings, customer success stories, events, recruitment efforts, and lead generation initiatives.
- Serve as the primary content owner for divisional websites, ensuring consistency, quality, and alignment with the Fives brand and messaging standards.
- Coordinate with business unit leaders and subject matter experts to gather content, identify opportunities, and maintain a continuous pipeline of website enhancements and new content.
Events & Tradeshows
- Work closely with the Demand Generation Marketing Manager to align marketing campaigns with trade shows, exhibitions, customer events, and divisional initiatives.
- Assist with pre-event, onsite, and post-event marketing activities, including content creation, social media coverage, email campaigns, photography, video capture, and lead follow-up initiatives.
- Serve as a marketing representative at trade shows and customer events as needed, capturing content, coordinating communications activities, and supporting customer and media engagement.
- Develop event-related marketing materials, presentations, promotional campaigns, and post-event communications.
Qualifications
To be successful in this role, candidates should possess:
- Bachelor’s degree in Marketing, Communications, Technical Writing, Sales or a related field.
- Proven experience with Social Media, Microsoft PowerPoint, video and pictures capturing.
- Familiar Adobe Creative Suite (Illustrator, Photoshop, InDesign), Canva, or other design platforms and Typo3, WordPress or similar.
- 3-5 years within B2B or industrial sectors.
- Ability to translate technical manufacturing concepts into clear, engaging, customer-focused content.
- Familiarity with trade show, event, and experiential marketing.
- Ability to proactively engage with employees, customers, and stakeholders to uncover stories, successes, and content opportunities.
- Strong collaboration and communication skills with the ability to work effectively across functions, cultures, and geographic regions.
- Preferred experience managing marketing budgets, tracking expenditures, and coordinating vendor relationships to support marketing initiatives and events.
What We Offer
Fives is proud to provide a comprehensive total rewards package that may include:
- Competitive compensation
- Annual performance incentive opportunities
- Medical, dental, and vision insurance
- Company-paid life and disability insurance
- 401(k) with company match
- Paid vacation and holidays
- Career development and training opportunities
- Employee assistance programs
- Opportunities for advancement within a global organization
Why Come to Fives?
By becoming part of Fives, you will be joining an international group that will provide you access to numerous opportunities for growth and mobility across a wide range of industries and functions. We will give you room to learn, grow, and develop, both professionally and personally while contributing to innovative solutions that are shaping the future of industry.
Industry Can Do It With You!
About Fives
Corporate Group Overview
We are a part of an industrial engineering group with a heritage of over 200 years, Fives Group designs and delivers machines, process equipment, and production lines for the world's largest industrial players. Across the globe, we are committed to making industry smarter, more efficient, and more sustainable.
Site Company Overview
Fives Giddings & Lewis is a recognized leader in large-scale machine tool solutions, delivering advanced machining systems and services to customers across aerospace, defense, energy, and industrial markets. This position reports directly into this divisional site.
Business Unit Overview
This divisional site is one of many companies within our business unit. Our High Precision Machines business unit designs and builds advanced machine tools and manufacturing systems enabling customers to produce complex components with unmatched precision and efficiency.
Fives is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable law.